CMA Quick-Start Guide to Video Marketing

CMA's Quick-Start Guide provides you with what you need to know to about video marketing – from building a business case for video marketing to its execution and measuring its effectiveness.

CMA Guide to E-mail Marketing

Prepared by the Canadian Marketing Association and its Digital Marketing Council, this Guide will help you gain a high-level view of e-mail marketing - what it is, how to use it effectively, and some current best practices used by marketing professionals.

CMA Fundraiser's Handbook

Published by CMA’s Not-for-Profit Council, the 2006 edition of the Fundraiser's Handbook delivers a set of standard measures that enable fundraisers to report on campaign success. Terms of reference and easy to follow formulas provide an easy to use and handy guide. New sections augment an earlier edition.

Best Practices in Data Management – A Guide for Marketers

With funding from the Office of the Privacy Commissioner’s Contributions Program, the Canadian Marketing Association interviewed privacy professionals in top Canadian organizations to see what they’re doing to protect consumer privacy. While the most important thing is to ensure your company is compliant with privacy laws in Canada, these Best Practices in Data Management can help take your company to the next level.

Privacy Models that Work – A Guide for Canadian Organizations

To help Canadian organizations get the most from their corporate privacy functions, the Canadian Marketing Association spoke with the privacy officers of more than a dozen leading Canadian organizations encompassing a wide range of businesses. The information presented in this Privacy Models that Work Guide captures their sentiments and distils their experience into an educated look at privacy models that work for Canadian organizations.

Roadmap to Building a Database

The purpose of these Guidelines is to help steer Marketers charged with building a database a process and checklist from which to follow. By following the checklist, marketers can be assured they are asking the right questions to the right people/departments within their companies and to their suppliers, ensuring the database will meet stakeholder objectives.

Regulatory Guidelines

A series of Regulatory Guidelines developed for members of CMA that interpret and explain their important obligations under the CMA Code of Ethics. These guides provide practical, detailed, how-to information relevant to today’s marketing channels, technologies and practices.